Description
Before you hire an agency or invest in PR, get the inside scoop with this book.
Outsiders have so many questions about the misunderstood public relations industry:
Isnt it all just writing press releases? When should I start? Why cant I get my story on the front page of the New York Times?
To get the most from your PR investment, you need an insiders perspective.
Writing in an Advice Column format, Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, youll learn:
What PR is and what it isnt (like, advertising, marketing and sales)
Why you might not be ready to invest in PR
The 3 I formula for spotting a newsworthy angle
Get ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.
Whether youre a PR newbie or a seasoned pro, youll enjoy this refreshingly honest guide to public relations from the clients perspective. Better yet, youll emerge with a better understanding of how to put PR to work for your business.
Author: Amanda Proscia
Binding Type: Paperback
Publisher: Jarrowchase Media
Published: 10/17/2023
Pages: 100
Weight: 0.28lbs
Size: 8.50h x 5.50w x 0.27d
ISBN: 9798988720218
Language: English
Reviews
There are no reviews yet.