Description

Build strong connections to accelerate sales results

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, youll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

This actionable guide to improved business conversationsones that build trust and human-to-human connectionsenables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. Youll also find:

Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales

Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars

Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework

Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.

An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.

Author: Julie Thomas
Binding Type: Hardcover
Publisher: Wiley
Published: 09/20/2023
Pages: 256
Weight: 0.95lbs
Size: 9.10h x 6.20w x 0.80d
ISBN: 9781394182565
Language: English