Description
To stay competitive in todays market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customers needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. Youll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a companys vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs
Author: Melissa Perri
Binding Type: Paperback
Publisher: OReilly Media
Published: 12/25/2018
Pages: 197
Weight: 0.6lbs
Size: 8.90h x 6.20w x 0.40d
ISBN: 9781491973790
Language: English
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