Description
In todays lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and its rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others dont?
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
In three parts, Product Leadership helps you explore:
Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a companys evolution
Strategies and tactics for working with customers, agencies, partners, and external stakeholders
Author: Richard Banfield, Martin Eriksson, Nate Walkingshaw
Binding Type: Paperback
Publisher: OReilly Media
Published: 06/27/2017
Pages: 246
Weight: 0.75lbs
Size: 8.90h x 5.90w x 0.60d
ISBN: 9781491960608
Language: English
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