Description
Stories move people-and people move business.
In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful-and undervalued-tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: Its not the best ideas that win, but the best-packaged ideas.
From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isnt just a marketing tool or a way to dress up facts-its a force that transforms ideas into catalysts people can see, feel, and rally behind.
In this book, youll explore six essential genres of business storytelling-value, product, brand, sales, leadership, and culture-each with practical tools to help you connect, persuade, and inspire. Youll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision.
If youve ever tried to spark change or rally a team-only to be met with blank stares-this book is for you. Its about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story.
With his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead-all by telling stories that stick.
Informing inspiring an absolute delight to read.
-Ken Blanchard, The One Minute Manager
Story Business is both blueprint and battle cry for leaders ready to wield humanitys oldest and most powerful technology.
-Jimmy Soni, bestselling author of The Founders
Author: Gavin McMahon
Binding Type: Paperback
Publisher: Otterpine
Published: 09/30/2025
Pages: 354
Weight: 1.04lbs
Size: 9.00h x 6.00w x 0.79d
ISBN: 9781955671613
Language: English
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